Paul Moffatt

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“Too Predictable = No Surprise, No Surprise = Nothing New, Nothing New = No Value”

The Brand Gap - Marty Neumeier

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“he was asked how he could possibly justify charging two hundred guineas for two days work. His reply was that the sum was not for two days work but for a lifetime’s knowledge.”

Whistler in litigation with Ruskin, from ‘The art of looking sideways’ by Alan Fletcher

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the art of looking sideways

Hello

So this is TUMBLR? I am here mainly as a tourist, just to play around, follow other people and possibly develop a decent blog.

View my portfolio here: paulmoffatt.co.uk and I work here: proof.is

Speak Soon,

P

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